Betsy & Iya Jewelry


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My new philosophy: DO IT NOW.

Friday, January 13th, 2012

The title of this post is over one month old…I think that’s kind of funny.  (But seriously, it’s my new motto, and I love it.)

It came about during the holiday season when I felt a bit like a puppet in my own show.  2011 was perhaps the craziest year of my life…wilder than awkward teenage years, more intense than 18 hour graduate school days, and more overwhelming than starting betsy & iya. We didn’t sleep this summer when we were building the new brick & mortar shop, and we didn’t sleep during the holiday season.  Translation: we haven’t slept since June.  Okay, okay, okay, maybe that’s a bit hyperbolic, but I think the actual amount of days we took off from work (vacusiness not included) in 2011 could be counted on my fingers and toes.

Throughout the crazy year, things really started piling up—emails, friend get-togethers, floor clothes, paper, dishes, random work tasks, resolving conflicts–you name it, chances are, it got piled up.  Around October when the piles really started peaking out, I decided something had to be done about it.  The thought of how to even begin diminishing the piles was so daunting that I started building piles of piles.  The only thing that could be done was to stop adding to the piles.  And then it just popped into my head like a giant scrolling marquee in Times Square:  DO IT NOW.

So simple, yet so smart and clever.  I can’t say that I haven’t slipped back into a pile here and there; but, when I see something that needs to be done and I start slipping, the phrase pops in and it’s like music to my ears.  It FEELS SO GOOD.  DOING IT NOW FEELS SO GOOD.

Here’s one very graspable example:

I finish eating a snack out of a cute little ramekin.  I begin to set the empty ramekin on the table in front of me.  ERR ERR EERR (insert: flashing red lights) ERRR ERRR ERRR (this is supposed to be the sound of a serious alarm going off). Brain pops in the phrase in modern black letters (imagine an old school optometrist’s light box, someone’s just turned it on): DO IT NOW.  I swiftly turn my direction to the kitchen where I begin to set the ramekin on the counter (I mean, I have sooo many other things to do that are sooooo much more important than washing my dish immediately, right? I mean, RIIIGHT!?!).  There is a sharp brain slap on my guilty hand, the phrase pops back in, and I quickly rinse the ramekin and place it in the dishwasher.  done.  DO IT NOW.

done.

And you know what’s so awesome about that!?  It’s done!  I don’t have to sift through my brain files later to make sure everything’s done.  It’s gone!  It’s over!

Another quick example: the inevitable email pile.  UGH!  This is the do-it-now rule that I’m still perfecting.  Under no circumstances am I permitted to check my email unless I have the time to respond right away.  Checking email involves two actions now: checking it and then doing something about it (replying, archiving, deleting, etc) immediately. I am no longer allowed to brain file emails.  Sometimes I wonder if I enjoy torturing myself…constantly anxious about whether or not I’ve replied, taken care of whatever it was, etc.  No MORE!  I’m DOING IT NOW.

(It’s also super fun to say).  (try it).  (do it now).

This blog post is a part of it all—man, I’ve missed you guys!

xo (big time)~ betsy

(seriously, do it now. it’s gonna feel soooo good).

***Song of the Moment: The Color of Industry, by Radiation City***

A love affair for Portland: LITTLE BOXES.

Wednesday, November 23rd, 2011

On November 2nd, I was sick.  So sick, that I was forced to stay away from the shop.  I stayed at home alone–no Will, no Gingham–and I attempted to (*gasp*) relax.  I ate soup, watched antenna TV, and let the couch embrace me.  I flipped between several stations, not finding any major satisfaction until… I saw a Black Friday Macy’s commercial.  With a bunch of loud voices and lots of red, it pronounced that for the first time EVER, Macy’s is opening at 12 am on Black Friday.  WHAAAAA????? What the!? Who the!? How the!?  …why the??

Will sorts the 8,500 maps we had printed into piles for delivery to stores.

I turned off the TV and with a silent house, my brain wheels started moving…like, kinda fast.  The commercial made me think about all those awesome shops we love so much in Portland.  Shops, like Radish Underground, Mabel & Zora and Tender Loving Empire, that have supported my efforts as a designer, from the very beginning.  Shops that help designers, like me, believe that our work is worth something.  Shops that search high and low for products that mean something to them, with you in mind.  Shops that can tell you a story about the designer behind the product.  Shops that helped build a community with character (and most likely, used their own hands to do so). I started thinking—why can’t we do something together that makes people want to shop a different way on Black Friday.

Will came home that night and I sort of hesitantly brought up my idea–I knew it was pretty much INSANE for us to take anything else on this season, much less organize a whole new event.  BUT I felt so excitedly passionate about it, that I went for it.  It was Will’s response and enthusiasm that really made this thing move forward. We geeked out in a swift 30 minute brainstorm session, and the rest is kind of history.

Little Boxes, was born.

We're a happy duo. And we LOVE working crazy hours together...really, we do. Photo Credit: Motoya Makamura, The Oregonian

I am so amazed by the community’s response to this.  In 3 weeks, the support and enthusiasm that our amazing design team, the unbelievably awesome shop owners, press, and general public has shown towards this event brings tears to my eyes.  Yep, I’m a sap (er, didn’t you already know that by now??).  But seriously, isn’t Portland awesome!??

It's the link you've all been waiting for, and the Little Boxes 2011 Logo, courtesy of Keel Creative.

Now, all you gotta do is shop the event and meet your favorite local shop owners!  Let’s let this event be the kickoff to an amazing, local, sparkly-lighted, mulled wined, ginger-snapped cookies holiday season.  Who knows, you might even win an iPad or tickets to OVO by Cirque du Soleil.  We’re all open from 10am – 8pm and we can’t wait to see you.  Click for more details about Little Boxes.

THANK YOU, PORTLAND.

(you rock my world).

-betsy

Hello Etsy !!!

Friday, September 16th, 2011

We are honored to be speaking alongside incredible company at the Portland extension of the Hello Etsy Summit.  Word on the street is that the event, being held at PNCA, is sold out; but according to the wonderful I Heart Art blog you can catch some of the workshops in the Etsy Labs.  If you have a ticket, come and find us!  Our session description is listed below—boy, have we got some juicy stories for you.

This is cool too–PNCA students, alumni, faculty and staff may attend for free!

BLOOM WHERE YOU ARE PLANTED

Betsy Cross and Will Cervarich

You’ve started a business—so, what next? This workshop deals with understanding the snags, needs, and successes of owning an indie micro-biz. Betsy Cross and Will Cervarich will present their story of success, overcoming snags and meeting the needs of their business, betsy & iya, as well as the importance of staying active, navigating business intuitively and taking risks.

Here is some more specific info about the event.

Hope to see you tomorrow!

xo~betsy

***Song of the Moment: The Art Teacher, by Rufus Wainwright***

Saying Goodbye.

Sunday, August 21st, 2011

Next Saturday and Sunday we’re going to send our babies away.  NOOOOO!!!

Okay, it’s not that serious.  And it’s not quite what you think.  We’re happy to be a part of the big yet quaint PDX Collective Sale at the awesome venue, Ace Cleaners, in Downtown Portland.  Two days of insane sales from some of your favorite boutiques/designers.

We are about to give you some of the biggest deals you’ve ever seen from betsy & iya.  Some of these styles we’ve had from the very beginning and it’s just time to say goodbye.  I have more ideas than I have room for on my workbench, so it’s time to make some space!  Expect earrings and necklaces as low as $10.

Come say hello and help us say goodbye to some of our best friends while sending them on to bigger and better places!  …like ear and neck college.

lots of love,

betsy

***Song of the Moment: Dancing in the Street, by David Bowie***