Betsy & Iya Jewelry


Hoda attacks!

September 2nd, 2010 by Will Cervarich

Hi folks,

Will here.  There’s a reason Bets and me are such a good team and that reason starts with i and ends with Phone.  Bets was all over the behind the scenes iPhone prep shots at our photo shoot on Sunday and I took care of the behind the scenes shoot shots!  By which I mean I took a lot of pictures, but I actually only kept this one.  But it’s RAD, right?!

This is our good friend Hoda in wearable art fashions sculpted by Jen Lamastra being shot by Kellie Kane with an entourage of fans and contributors looking on.  Can’t.  Wait.  For the.  FINAL SHOTS!

***Song of the moment: Armistice, by Phoenix***

Outfit of the Day: black and blue.

September 1st, 2010 by betsy

We have been amping up our workouts lately.  Not for any particular reason (except for, maybe, that I turn 30 in..oh… 1.5 weeks and I’m, maybe, having a slight crisis about it??), we just want to feel good, strong, and healthy.

It feels great.  Like if I needed to be on pills for depression, this would be my pill.  I wake up, take my workout pill, and go to work—or vice versa.  BAM, productivity, bright and light happy work for the remainder of the day.  After three days of this back to back, though, I now feel like someone has dragged me from the back of a pickup truck on an inner tube—I’ve been fighting to stay on that tube so as not to skin myself (seriousy, kids, it is this dramatic), and I’ve succeeded, but not without some dings and near misses.  I ache.  I move slow.  I groan.  I’m black and blue.

I’m counting 1.2.3. (thank you, steph) to get in and out of the car, on and off the stairs, opening and closing doors, hammering ear wires, moving my head to the right to answer a question—IT ALL HURTS!!  But at the same time, it feels so good.

Black pants:  Scout & Molly’s

Blue (oooo ahhhh back shirt): Adorn

Feather Hoops:  betsy & iya

$25, feather hoops

***Song of the Moment: Black and Blue, by Dinah Washington***

Google is spying on us!

August 31st, 2010 by Will Cervarich

…if by spying, you can mean being invited into the shop to take pictures of everything because we’re soooo popular!

That’s right, folks.  We were selected by Google to be included in this program!  Basically, it’s the next step up from Streetview (where you can see a photo of the outside of a shop/house) and a clear indication that Google will be soon able to predict your thoughts and dreams up to three years in advance.  (Baby steps…)

But the coolest thing about this is the fact that we were picked because of YOU!  Google is starting by photographing the most popular businesses as determined by Google queries.  So give yourself a pat on the back and allow us to give you one, too: *pat pat pat*.  Thanks for making Google love us as much as you do!

***Song of the Moment: Neighbors, by Gnarls Barkley***

Weekend Inspiration and Perspiration!

August 30th, 2010 by betsy

This weekend, Jen and I finished up the second half of this photo shoot.  I can’t tell you how happy I am, both at how incredible EVERYTHING looked and to have this shoot finished up (not because it was bad or hard or tedious or anything like that, but because my brain is currently spilling over and having this poured out gives me a little sloshing room upstairs).

Here are some behind the scenes shots!

Mohawk Making

Linda in Waiting

Claudine Ebel working it

Jen Lamastra working it

Huzzy "working" it.

We made our models sit on the ground in a parking lot.

That's right... on the ground. In a parking lot. Thanks, girls!

Mohawk Mmmmmm!

Are you joking!? Amazing.

Linda wearing Jen's mini-blind hat

I can’t wait to show you what these girls wore… the recycled fashions Jen made were incredible.  The makeup by Claudine looked wonderful; Kellie Kane, our photographer, was a delight to work with; of course the jewelry by yours truly was stunning, and the models were so patient, generous, bold, and beautiful.  But guess what!  I was so excited down at the beach that I completely forgot to take any shots.

I know.  I’ve let you down.  I’ve let myself down.  See why I need more sloshing room upstairs!??!  Stay tuned for the stunning reveal….

***Song of the Moment, Seaweed, by Fruit Bats.***